Mailing
Direct Mail
Direct Mail is a targeted, personal method of advertising and promoting your product or service. By tailoring your message directly to prospective customers you can acheive higher response and conversion rates. Sending personalised direct mail also gives the customer a physical reminder of your offer to them.
Research shows that Direct Mail marketing is extremely effective and that many people prefer to receive personally addressed letters in the mail rather than email.
You can also assess the effectiveness of your direct mail campaign by measuring response rates- you can test the results of different messages and fine tune your campaign.
We have a range of great examples of companies using direct mail to help find and maintain customers to ultimately grow their business. Speak with us about how direct mail can be used in your business.
Promotional Mail
Promotional mail is any personally addressed mail that advertises goods or services, including the promotion of organisations, causes and/or customer relationships. A mailing is Promotional where the MAIN purpose is to: advertise or convey an offer or invitation establish or grow relationships with customers promote an organisation or cause
Transactional Mail
Transactional mail is any personally addressed mail that primarily relates to the completion of a financial transaction. A mailing is Transactional where the MAIN purpose is: to send an invoice, statement or receipt necessary for compliance standards
Unaddressed Mail
Unaddressed Mail is a low-cost mail service. It is a business-to-consumer, and business-to-business advertising medium, used to acquire new customers or to build store traffic. It is the ideal communication medium when you need to communicate with prospective customers, but do not have their name and address, or when you need to communicate with customers in a specific geographical area, at a low cost.
The Unaddressed Mail service can be used to send envelopes, postcards, catalogues, flyers, brochures, samples, magazines, cards and coupons. Articles do not need to be enveloped but recent market research suggests that articles in envelopes achieve higher readership rates.
Fax & Email Broadcasting
We can assist with sending bulk fax and email broadcasts to your clients. By linking your direct mail with a follow up email or fax you can significantly increase your response rates.